Why Prices Are Holding Even as Buyer Demand Drops

By Chris Heller

Chris Heller is a nationally recognized real estate leader with decades of proven success. As the founder of Heller The Home Seller team in San Diego, he has guided thousands of families through successful transactions and consistently ranked among the top agents in the country. Clients trust Chris for his expertise, market insight, and commitment to delivering outstanding results.

Right now, prices are holding firm or even inching higher in some areas and softening slightly in others, all while demand is going down. Typically, when demand falls, prices follow it. It’s no surprise I’ve been fielding so many questions about this market lately, because conditions this unusual don’t come along very often. What they mean for you depends largely on which side of the transaction you’re on.

Buyers gain real room to negotiate. If you’re buying, this market gives you more opportunities to negotiate, along with more properties to negotiate on. With more choices in front of you, your chances of landing a good buy improve.

Sellers face a different picture, and if you’re serious about selling, two things are critical.

1. Choose a market-savvy agent. The agent you hire should understand what’s happening in the market and be able to sell your home no matter what’s happening around you.

2. Price it so buyers see value. Your home also needs to be listed at a price that helps buyers see its value through their eyes.

Whether you’re buying or selling, I know this market and what’s happening in it, and I know how to help you through it. If you’re weighing a purchase or getting serious about selling, call me at 1-800-800-2978, email me at chris.heller@hellerthehomeseller.com, or visit videoblog.hellerthehomeseller.com. I’m here to help whenever you’re ready.