Why Some Homes Sell Fast, and Others Just Sit

This is the time of year when we see many homes go on the market. You’ve probably noticed the signs popping up in your neighborhood. But some of those signs sit. They sit for a long time, way too long. And those sellers end up selling their homes for less than they should have.

There are two main reasons: ineffective marketing and a faulty pricing strategy.

Ineffective marketing. If buyers don’t know your home exists or the presentation doesn’t do it justice, it doesn’t matter how great the house is. Professional photography, video, and getting the home in front of the right buyers at the right time are all part of what moves a listing.

When marketing falls short, the home just sits there, waiting for someone to stumble across it, instead of generating the attention it deserves.

A faulty pricing strategy. This is the one that catches most sellers off guard. It sounds logical to price high and leave room to negotiate, but that’s not how the market works. Sometimes a higher price actually means a lower sales price. When a home is overpriced, it sits. Buyers skip over it. It goes stale on the market. And by the time the seller drops the price, the damage is already done. The buyers who would have paid top dollar at the right price have already moved on.

Getting the price just right is the key not only to getting a home sold, but also to maximizing what it will sell for. The right price from day one creates urgency, drives interest, and puts the seller in the strongest position.

If you know someone whose home is sitting. If you’ve seen a neighbor or friend whose home is on the market and isn’t getting the results they expected, or if you know someone who’s about to sell, do them and us a favor. Connect us. We’ll tell them what the right price is to get the most money possible for their home. We’ll tell them the truth about what it’s going to take to sell it and what they can do to improve its value before they list. Those are the conversations people thank you for having.

Reach out to us at 1-800-800-2978, email us at chris.heller@hellerthehomeseller.com, or visit videoblog.hellerthehomeseller.com. We’d love to help.